Digital Lab Services
Built the digital home for a fast-growing Lahore-based marketing agency
What is it?
Digital Lab Services is a full-service digital marketing agency based in Lahore, Pakistan, offering web development, SEO, social media management, video editing, graphic design, and ads management. They needed a high-performance, visually compelling website that could credibly represent their brand, showcase their services, and convert visitors into paying clients.
What I Did
I was brought on as the sole freelance web developer to take the website from concept to production. My responsibility covered everything on the engineering side — architecting the project, building every page, wiring up third-party integrations, and optimizing the final product for speed, SEO, and user experience before launch.
Tech Stack & Tools
- Next.js
- GSAP
- Framer Motion
- TypeScript
- Tailwind CSS
- SEO
- Vercel
- Freelance
Planning & Architecture
Broke down the full site structure — pages, routing, component hierarchy, and data flow — before writing a single line of code. Chose Next.js App Router for its SSR/SSG capabilities critical to SEO performance.
Design-to-Code
Translated Figma designs into pixel-perfect, responsive components using Tailwind CSS. Built a reusable component library covering layouts, cards, navigation, forms, and CTA sections.
Animations & Interactions
Implemented scroll-triggered animations, staggered reveals, floating elements, and micro-interactions using GSAP and Framer Motion to give the site a premium, agency-worthy feel.
Integrations
Integrated Cloudinary for optimized media delivery, Calendly for appointment booking, and a newsletter subscription flow — all without slowing down the page.
Optimization & Launch
Ran Lighthouse audits, resolved Core Web Vitals issues, added structured metadata for SEO, and deployed to Vercel with CI/CD. Final scores hit 90+ on Performance and SEO.
- Lighthouse Performance Score
- 90+
- After targeted optimization passes
- Faster Load Time
- 4x
- Compared to their previous site
- Clients Onboarded
- 100+
- Agency now serves 100+ active clients
- Projects Delivered
- 250+
- Agency milestone post-launch
- Animated hero section with kinetic typography
- 7 dedicated service pages with rich detail
- 5-step visual process timeline
- Client testimonials & social proof section
- Blog with dynamic routing & CMS support
- Team showcase section
- Calendly appointment booking integration
- Fully responsive across all breakpoints
- Optimized Core Web Vitals (90+ Lighthouse)
- SEO metadata, Open Graph & sitemap
Ready to build something amazing?
Interested in learning more about this project or starting a new full-stack development journey? Let's talk.